- 1 in 4 Canadian children are overweight or obese.
- 50% of youth (5-17), are not active enough for optimal growth and development.90% youth fail to meet the daily requirements of Canada’s Physical Activity Guide. Canadian kids 8-18 spend an average of 42 hours a week with media, versus 8.75 hours exercising.
- A preschooler’s risk of obesity jumps 6% for every hour of TV watched per day, 31% if the TV is in their bedroom.
- The average child sees 40,000 commercials annually on broadcast TV alone. 80% of TV commercials are for fast food, candy, cereal, and toys. Kids see more than 250,000 commercials aimed at their appearance by age 17.
- Between 1998 and 2005, the number of sexual scenes on TV nearly doubled. Programs with sexual content average 4.4 scenes per hour.
- On average, music videos contain 93 sexual situations per hour, including 11 hard-core scenes depicting behaviour like intercourse and oral sex.
- 60% of female video game characters are presented in a sexualized fashion.
- 72% of teens think watching TV with a lot of sexual content influences their peers’ behaviour somewhat or a lot.
- The biggest users of online pornography are 12- to 17- year-old boys. 1/3 of 13 years olds in Alberta say they have watched pornography on the internet “too many times to count” according to a University of Alberta study.
Violence and Aggression
- Nearly 2 out of 3 TV programs contain violence, averaging 6 violent acts per hour
- There are more than twice as many violent incidents in children’s programming than in other types of programming. The average child who watches 2 hours of cartoons per day may see more than 10,000 violent acts a year.
- . By the time kids enter middle school, they will have seen 8,000 murders and 100,000 more acts of violence on broadcast TV alone.
- Teens who watch more than 1 hour of TV per day are 4 times more likely than other teens to commit aggressive acts in adulthood.